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Not Massed Produced. Made With Intention.
A Whole New Look
EVERYTHING WE PUT OUR NAME ON IS BUILT TO MEET THE STANDARDS BLACK MEN OVER 40 HOLD THEMSELVES TO – NO SHORTCUTS, NO TRENDS, NO COMPROMISES.
HAND MADE PRODUCT
Every essential is handmade in small batches to ensure freshness, consistency and performance – NOT MASS PRODUCED.
FAST DELIVERY
SAME DAY SHIPPING –Get your essentials fast!
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If you don’t see the results you want simply let us know and we contact you to define a resolution.
Latest Products

Bought the oil and balm for my boyfriend. He loves it. I can
definitely see the difference. The balm is his favorite, and his beard
is moist pretty much the entire day. Will definitely need to get more
soon!
ASHLEY J

I didn’t think I could tame this “Anthony Hamilton-esque” beard of
mine, until I tried the Morning Majic balm and oil. It left my beard
really soft and super manageable. I recommend this product 100% and
will definitely show continued support to this black owned business.
LeTony H

When that light hit the beard it just glistens! The all natural soap
cleans your hair and skin. One of the best products on the market for
grooming! #KingzBeard
T. CIty








